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Instant Demographics Articles by Dr. Gary Crossland

The Christian Market and Auto Repair

With family sizes that are now approximately 7% larger than the national average, it's understandable why, according to Mediamark Research (MRI), Christian consumers own more cars. And with car ownership comes car repair.

According to MRI, when compared to all 22 radio format audiences, Christian consumers rank #6 for doing tune-ups within the last year. Christian radio listeners, in particular, ranked fifth for having their cars serviced during the same period. It's also remarkable that among all radio formats, Chrtistian consumers ranked #1 for searching for an auto service center in the yellow pages, suggesting that they are in the market, but undecided as to store to visit.

All of this suggests that Christian radio provides one of the richest pools of potential customers for auto service centers.

Instant Demographics

More Radio Market Articles

The Fundamental Differences between Christian Radio and Other Formats

Christian Radio - #1 for Reaching Families with Grade-School-Aged Children

Is Christian Radio Now a Male-Oriented Format?

Women and Christian Radio

The New B2B Market - Part 1: Business Ownership

The Christian Market and Live Sports

Why Churches Should Advertise on Christian Radio - Part 1

Why Churches Should Advertise on Christian Radio - Part 2

Christian Radio and the Rental Market

The Christian Market and Auto Repair

How Old are Christian Radio Listeners?

Instant Demographics Articles by Dr. Gary Crossland
© Instant Demographics. All data Simmons Market Research Bureau. Used by permission. Instant Demographics is a research firm dedicated to studying the demographics, lifestyles, media habits and buying habits of the Christian market. Each year, Simmons samples approximately 100,000 American adults. From this universe, Instant Demographics extracts approximately 12,000 individuals who are in the Christian market. More information can be acquired at, or by calling 405-563-6000.
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